Graphic design is creating the structure and order of visual information to aid communication and recognition.
I am a multidisciplinary designer with a strong passion for art direction, logos, and branding. I create, advance, and implement meaningful brand identities through strategy, analysis, and creative design.
As a freelance designer, I work with agencies and independent consultants as well as my own clients. Listed below are the areas of design that I specialize in. If you need anything outside of these areas please don't be afraid to ask. If it's not something I can do I'm happy to recommend someone who can.
Art Direction
Art direction is being involved in every stage of a project from concept to completion. I will work closely with every member of the project to ensure that the final product meets its objectives and adheres to the creative brief.
Graphic Design
Print design is more than just stationery and posters. Companies and organizations use a wide variety of materials to inform, promote, and educate their customers, investors, donors, partners, and employees. The design of these components is important to their success.
Examples: Advertising design, corporate communications, editorial design, information design, wayfinding systems, and package design.
Identity Design
Identity design is the visual representation of a brand. It fuels recognition, amplifies differentiation, and makes big ideas and meaning accessible. A complete identity is based on the design of a logo and appears on all materials associated with the brand. More than just the logo, it's a system of colour, typography, images and stylized graphics all working together to form a cohesive identity. Most identity design projects include a new or updated logo design, but this is not always necessary. A brand guidelines manual is then created to establish guidelines in order to maintain the consistency of the brand's identity.
Types of clients: Small and medium businesses, non-profit organizations, government departments, places, products, and events.
A brand is based on perception. How a brand is perceived affects its success, regardless of whether it’s a business, a non-profit, or a product. Developing or refining a brand starts with research. The objective is to understand what the current perception of your brand is. Next is the vision. It is important to establish and differentiate your position in the market. The link between these two (and the objective of a branding project) is to create and refine the brand experience; every interaction between an individual and a tangible brand artefact.
Building a strong brand will attract, connect, and inspire.
Getting Started
Getting started is easy. Head over to the contact page and send me a quick message. Once we connect we can go over the details of your project.
I look forward to working with you!
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