County of Frontenac

Objective:
The objective was to develop a region-wide brand and positioning strategy that unifies the four municipalities under one umbrella and provides clarity around the entity that is Frontenac, including the geography and characteristics.
The brand will comprise of the four member municipalities and support the Economic Development Charter for Frontenac including the support of three key themes: Trips & Trails, Local Food & Beverage, Recreational Lifestyle.
Project Credits:
Agency: RedTrain (Initial Project)*
Creative Director: Jon Allison RGD
Research & Positioning: Kathleen Vollebregt (Avenue Strategy)
Logo & Identity Design: Jon Allison RGD
Design Firm: Jon Allison Design (Brand Implementation, Application and Design)
Art Direction & Design: Jon Allison RGD
*Initial project was completed while employed by RedTrain.

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